Participation in the PGA Fashion & Demo Experience in Las Vegas from August 13th to 14th marked a significant milestone for the golf casual brand JDX, providing an excellent opportunity to establish its presence in the U.S. golf industry.

The PGA Fashion & Demo Experience is a platform for PGA professionals and industry experts to showcase golf apparel, equipment, and technology. It serves as an event where buyers gather to understand upcoming trends and place orders for the upcoming seasons. While the Orlando PGA is nationwide, this year's PGA Fashion & Demo Experience was focused on the West Coast.

The event attracted approximately 6,000 visitors, with over 200 companies and brands participating based on last year's figures. JDX's booth, designed to emphasize the brand's signature red color and logo, attracted attention with the image of world-renowned golfer Ariya Jutanugarn, whom JDX sponsors.

"We conducted various sales meetings and received pre-orders for JDX apparel, thanks to the detailed design and materials that garnered interest compared to existing U.S. brands," said a JDX representative. "At this point following the event, our sales team is engaging with interested companies and facilitating their understanding of our products."

The insights gained from this event regarding the needs of the U.S. market and strategic product marketing will not only facilitate JDX's entry into the U.S. but also contribute to promoting the Korean indigenous brand. JDX aims to establish successful branding through these efforts.