Shinhan Korea's golfwear brand, JDX (JDX), has maintained a 10-year friendship with model and actor Seungwon Cha. Amidst a busy schedule filled with movies, dramas, and variety shows, JDX found itself conducting a 21FW photoshoot at a studio in Gangnam one late autumn day.

The JDX team explained, "We concluded that Seungwon Cha is the only model who can preserve the luxurious and sophisticated feel of golf while making it more accessible to the public." They elaborated, "Seungwon Cha has a special affection for the JDX golf brand, and for this photoshoot, he actively contributed ideas not only on design but also on suggesting concepts and moods to contribute positively to the brand's development."

In this JDX photoshoot, which was initiated based on ideas directly from Seungwon Cha, he not only excelled as a model but also showcased his directorial sense flawlessly. It's been rumored that he worked closely with Chief Photographer Yongbin Choi, pouring his heart and soul into each shot, demonstrating fantastic chemistry, and spending a long time meticulously capturing each moment.

One insider, who has been working with Seungwon Cha since our first shoot together in 2012, remarked, "Seungwon Cha always maintains a professional demeanor on set, but this shoot was truly exceptional. Particularly, I was deeply moved to see him take charge, calling out 'Again!' before the brand representatives and the agency, adjusting poses and lighting tirelessly to capture the perfect shot. Despite the challenging shoot, he lightened the mood by joking around and engaging in conversations with the exhausted staff, leading to a remarkably enjoyable atmosphere on set like never before."

Recently, JDX has been experiencing growth in sales. The head of JDX's sales department stated, "Through continuous management, the representative store in Bongcheon-dong, Seoul achieved sales of 1 billion won this year, and with overall efficiency increasing, achieving 120 billion won this year will be achievable."

Seungwon Cha's collaboration with Kim Soo-hyun on 'One Day' will be first revealed on Coupang Play on the 27th, up until now, he has been busy shuttling between Jeju Island and Seoul for the filming of 'Our Blues,' which also features performances from top actors such as Byungheon Lee, Minah Shin, Woobin Kim, Junghwa Eom, Jungeun Lee, and Jimin Han. He is also gearing up for his 22SS shoot, which will mark his twentieth collaboration with JDX. Amidst his busy days, many are curious to see what kind of JDX will be shown next, and how long Seungwon Cha's friendship with JDX will continue.