In the midst of accelerating competition in the golf apparel market in 2021, there is a brand firmly holding its ground in the realm of golf apparel. It is the golf apparel brand 'JDX,' which has a 23-year history and is being developed by Shinhan Korea Co., Ltd. (CEO Hancheol Kim).

Shinhan Korea's brand JDX is making efforts to provide consumers with a variety of purchase options by subdividing its lineup into the functional golfwear X1 line, the lifestyle X2 line, and the casual X4 line, all tailored to match the trends with their designs. Additionally, through its exclusive model Seungwon Cha, who has been with JDX for 10 years, the brand showcases its sophisticated and refined designs. Since 2020, JDX has also appointed fashion model Haena Song to present its bright and refreshing designs.

Furthermore, JDX has been a steadfast supporter of many golf players for a long time. CEO Hancheol Kim, who has a deep affection for the players, stated that he has maintained his belief since the beginning of sponsorship until now. "There are so many talented players in our country. It's inevitable that a lot of support gravitates towards them. While JDX accompanies good players, we also strive to provide assistance to potential players every year, believing that even a little help can contribute to their growth as leading players who will lead the future of golf more easily and quickly and further promote our proud nation, South Korea," he said.

Perhaps that's why JDX-affiliated players consistently achieve good results both domestically and internationally. Especially, Sungjae Lim and Kyunghoon Lee, who have been sponsored since the Conferi Tour (PGA Tour 2nd tier), both achieved remarkable victories in the 20-21 PGA Tour season. Additionally, the newly recruited KLPGA rookie, Jungmin Hong, performed impressively with two second-place finishes this year. Moreover, LPGA players Ariya and Moriya Jutanugarn surprised everyone with a joint victory, establishing JDX as a brand with a distinctive presence among players, with rumors even circulating that wearing JDX clothes leads to victory.

Riding on this momentum, JDX plans to expand its operations aggressively beyond the existing domestic market, aiming to increase its presence in JDX America operations next year. Currently holding 450 distribution channels in the United States, JDX aims to expand to 1,000 channels by 2022 and target to increase SKU by more than three times.

Dwight Hanson, the Sales Manager for JDX America, stated, "With the recent success of Korean culture, highlighted by Netflix's Squid Game and the growing interest in consuming Korean culture in the United States, the market entry of Korean golfwear brands seeking to increase market share is advantageous."

While many licensed golfwear brands are launching in the domestic market, JDX plans to gradually expand its presence in the global market, starting with its expansion into the US market. The future moves of JDX, aiming to secure its reputation in K-golfwear, are highly anticipated.