[Apparel News, Reporter Kyungcheon Oh] Shinhan Korea's 'JDX' is anticipating entry into 1,000 channels in the US market, three years after its initial launch. 

According to Shinhan Korea, 'JDX' participated in the 'PGA SHOW' held at the Orange County Convention Center in Orlando, Florida, from January 25th to 28th, and received high interest from local buyers, resulting in a positive outlook for entering 1,000 channels as planned.

In its third year of entry into the US market, 'JDX' is currently being sold through approximately 450 distribution channels.

Especially, with over 80% of the exported products from last year being sold, both existing and new buyers are showing high interest in 'JDX'.

In fact, 'JDX' underwent market entry tests with 'PGA TOUR SUPERSTORE' operated by the US Professional Golfers Association and 'WORLDWIDE GOLF SHOP', a specialized golf brand distribution network, and entered 'The McLemore Club' in 2021.

In January of this year, it also entered 'AT&T Pebble Beach Pro-AM', known as one of the top three heavenly golf courses in the world.

With its entry into 'The McLemore Club' followed by 'AT&T Pebble Beach Pro-AM', the excellence of 'JDX' products has been clearly recognized.

With plans to expand its distribution channels to 1,000 within the US this year and more than triple its wholesale items, 'JDX' showcased various functional products at this year's 'PGA SHOW'.

The Orlando PGA SHOW is one of the leading golf trade shows in the US, with participation from over 80 countries and 1,200 brands. It was a great success with over 40,000 visitors in attendance.

Dwight Hansen, Manager of JDX AMERICA, stated, 'Buyers have highly praised JDX's technology. In particular, the cooling ICE SHOT TECHNOLOGY, which utilizes PCM in the material to absorb heat from the body and expel it outward, garnered more orders than expected due to its functionality in maintaining stable body temperature.