JDX, operated by Shinhan Korea (CEO Hancheol Kim), has introduced 'Ice Shot' items aimed at providing relief from the scorching summer heat. With a focus on seasonal functionality, the brand has strengthened its lineup by incorporating ice-cool materials and breathable mesh fabrics. 

JDX Ice Shot features a fabric with phase change material (PCM) technology, which absorbs heat as body temperature rises, providing a cooling effect. The design includes punching effects to enhance breathability, ensuring a cool and comfortable wearing experience. Additionally, the brand offers a variety of products tailored for both men and women.

As part of a promotion, customers who purchase Ice Shot products worth over 150,000 won will receive an ice pack (May 27 and valid until stocks last). Summer new arrivals, including Ice Shot, are available for purchase nationwide at JDX stores or through their online mall.

Hyuntae Lee, Director of JDX's Sales Department, stated, "Performance until May has been positive compared to our targets. We will continue to streamline inefficient stores and focus on increasing store efficiency by opening large flagship stores of over 100 pyeong in Cheongju, Seongsu, and Uiwang in the second half of the year. Based on this strategy, we expect to achieve our annual sales target of 1,300 billion won by the end of the year."

[Source] : http://www.apparelnews.co.kr/news/news_view/?idx=198129